Has the interior design industry caught "Blandemia"? – Color and soul return with Frenchic

Have you noticed the same?
New residential buildings are popping up like mushrooms after rain – and behind every window the same sight: 50 shades of greige.

Everything is neat, finished, and guaranteed "harmonious"... but where are joy, surprise, and soul?

BBC's Thomas Heatherwick called this urban phenomenon "blandemia" – a contagious disease that strips spaces of personality and feeling. And if we're honest, the same virus seems to have spread to interior design as well.

But luckily there is a vaccine for this disease: Frenchic.

Color is the sound of life – and a soulful home its speaker

Interior professionals know that a home is not just a cube to place furniture in. It is an experience, feeling, and story.
When a customer walks in and says "this place feels good", you have succeeded.
And guess what? That feeling rarely comes from beige.

Frenchic paints are designed for builders of soulful homes – professionals who dare to use color. Not color for the sake of color, but for the atmosphere.
Whether it's a boutique hotel, Airbnb decor, café project, or a client's living room, Frenchic provides the tools to make it unique – not generic.

"Blandemia" is fought with a brush in hand

Boredom doesn't disappear with a planning app, but with a brush.
Frenchic makes it easy:

• Beautifully leveling, luxuriously velvety, and stunningly matte finish looks expensive without costly materials.

• The EN71-3 safety certification allows use also in children's rooms and public spaces. Durability and washability on high-traffic surfaces offer possibilities. 

• A wide color selection gives each project its own identity. Muted tones fit traditional sites, and strong, deeply pigmented shades provide a unique stamp. 

• And most importantly – painting is fun. A professional appreciates the qualities of fast-drying paint. Work sites are completed quickly and the client is satisfied. 

Color has power – and it sticks (fortunately)

When you use Frenchic shades like Dusky Blush, Hornblower or Apple of my Eye, you soon notice the phenomenon: clients smile, colleagues get excited, and the project starts to live its own life. Offer your clients boldness, feeling, and color memories. 
Color brings energy that sticks. 

And if someone still claims that “clients want neutrals”, remind them:
life is colorful too – and clients are people, not blueprints.

Professional's choice: Soul or sterility?

Frenchic is not just paint, it is a movement against “blandemia.”
We believe in homes with personality, history, and warmth.
And we know that interior professionals are at the forefront of this change.

If you want your work to be remembered – not just background –
choose paint that makes the surface a story.
Choose Frenchic💗 It’s a people, it’s a passion, it’s a paint.

Checklist for professionals: how to overcome blandemia

✅ Add one bold color to every project.
✅ Break the gray revolution – don't fear contrasts.
✅ Use Frenchic shades to create feeling and depth.
✅ Leave the client with a feeling, not just square meters.

Save this list and hang it on the wall of your studio/workstation.
Because the world needs less beige – and more Frenchic.

For bold home dreams - Passion for interior design, colors, and atmosphere