Is the best product the one that appears in advertisements – or the one users recommend to each other?

Inspiring customer experiences and genuine stories about Frenchic Paints

The world of ads vs. real experiences

Advertisements promise a lot. Every brand claims to be “the best,” “the easiest to use,” or “the most durable.”
But when it's time to choose, for example, the paint to use on the most important project – your own home, a child's bed, or a decades-old dresser – most of us don't rely solely on ads.
We look for experiences, photos, and recommendations from people who have already tried the product themselves.

Why user recommendations weigh more than advertising campaigns

Social proof is powerful. When someone says "Frenchic covered with one coat and dried in an hour" or that "the paint shade was exactly the warm beige I had been searching for years" – it feels real. "I wouldn't have believed the surface could look this beautiful! Wonderful paint!"
Customer experiences are not scripted but genuine observations.
That's why the popularity of the Frenchic Paint line has grown primarily through recommendations – not because it has been heavily advertised. 

This is how we make purchase decisions nowadays

According to studies, over 85% of consumers check others' experiences before making a purchase decision.
The same applies to paints, furniture, and even small DIY projects.
We choose a product that inspires trust, looks good in real homes, and that others have successfully used.

Frenchic Paints have become favorites precisely because they appear in customers' own photos, blogs, and social media – not because they are pushed in commercial breaks or overly styled sets. 

The power of genuine stories

When your friend tells you about a product, it's already curated information and experience you can trust. 

In the Frenchic community, customers' own genuine photos and stories are constantly shared:

• "I didn't believe I could make this antique cabinet look like this – but with Frenchic Paint, I succeeded!"

• "Aahh, finally painting without that awful smell!!."

• "Painting was even relaxing, like color therapy!"

These are the moments that create a phenomenon bigger than a brand – a community where successes and inspiration are shared.

Is the “best product” always objective?

Not necessarily. The best depends on the need.
If you want a fast, odorless, and beautifully leveling paint, Frenchic might be perfect for you.
If you want a completely different style or working method, another product might suit better.

But one thing is certain: real users know what works.

Frenchic customer experiences – the best proof of quality

The experiences of thousands of Finns and hundreds of thousands of Europeans speak for themselves:
Frenchic has received praise for coverage, beautiful muted shades, and ease of use.
In addition, the products are certified, safe, and award-winning – but the most important thing is that they are fallen in love with again in every project.

Leave your own experience on our site and write a product review for the product you have used. You can also send us your comments by email. Tag or mention us in your Instagram post with #frenchicpaintfinland or @frenchicpaintfinland. Read here what others have written. 

When the advertisement quiets down, what remains is the feeling

Frenchic Paint is not just paint – it is part of the story.
The moment when the first coat dries perfectly.
That feeling when you realize, "hey, I did this myself!"

And that's exactly what makes the product the best – not the loudest advertisement, but the quiet smile of satisfaction that customers share with each other.

Read more about our customers' experiences and join our community on Facebook, Pinterest, TikTok or Instagram. 

We value your opinion.

For bold home dreams - Passion for interior design, colors, and atmosphere