Airbnb & Holiday Apartment Renovations –

With the Power of Colors, Experiences and Reviews

How even a small surface renovation can elevate your accommodation's photos, vibe, and booking rate to a new level.

Colors sell – also in accommodation

In the accommodation business, first impressions are everything. When a guest opens the door (or clicks the photos open on Airbnb), the moment is crucial. The importance of colors here is great – they create atmosphere, tell a story, and stay in memory.

According to research, travelers increasingly book "Instagrammable" apartments – that is, ones where colors, style, and lighting invite taking photos and sharing them on social media. On vacation, people want something unique, personal, and are ready to try new things; also, unique accommodation options attract. Every customer photo published is free marketing for you and adds credibility in reviews.

Stand out from the crowd – with colors

Good news: an impressive renovation doesn't have to be expensive.
A simple surface painting project can make an Airbnb apartment a completely new experience.

• In a city apartment, you can have a sweet pastel dream, modern and trendy, or traditional Jugend style with color. 
• At a lakeside cabin, you can paint with muted blues and whites that evoke Finnishness both inside and in the garden.
• By the seaside, you get a maritime atmosphere with a fresh red and white combination.
• In Lapland wilderness cabins, you can treat ceilings, furniture, or log walls with opaque or thinned paint so that the wood grain remains visible – and you can use colors other than white. With matte black, you give furniture modern frames even in log cabins. Try boldly enhancing natural material surfaces with accent colors, like electric blue firewood basket or terracotta-colored kitchen island/side table. 
• With metallic shades, you add luxury on a large scale to the whole wall or subtly to frames and coat racks.

Try, for example, these:

• Greenish gray or olive shade in the bedroom brings a hotel-like calm.

• Soft pink or muted terracotta in the living room makes the space warm and inviting.

• A dramatic dark-toned door or accent wall (e.g., Frenchic Blackjack or Hornblower) gives a feeling of luxury without a big budget. The door can be colorful on just one side. If there are multiple bedroom doors, a fun idea is to paint them in different colors and name the rooms according to the color.

• A neutral mix of beige and gray, like Frenchic's flax-colored “Stone in Love”, creates a harmonious base for interior design and suits photos in all lighting conditions.

The psychology of colors in the accommodation experience

Colors affect mood and tranquility – also your guests' sleep.

• Blue calms and helps with falling asleep. Combine blue with metallic shades for a luxurious atmosphere.

• Green brings a sense of nature and relaxation. Bring the landscape and nature inside with wall color.

• Yellow adds energy and makes the morning feel bright, even in November. A yellow hallway and door immediately put guests in a good mood. 

• Dark shades create a sense of security and coziness that many travelers seek. Create drama with a dark ceiling in the bedroom or make a stunning accent wall in the living room with a bold color. 

Visible on social media interior = more bookings

Airbnb reviews often tell more about the vibe than the square meters.
If guests write “wonderful bright atmosphere, all details considered” or “perfect social media photos in the kitchen!”, you have already won.

Painted details – such as doors, walls, moldings, and furniture – give personality and color identity that competitors don't have.
This is immediately visible in photos and increases your apartment's click-through rate in search results.

Three ideas for a quick and striking painting makeover

1. Make one wall a “photo wall” – a place where guests want to take selfies.
   → Use Frenchic series ultra-matte wall paint shades, such as Honeycombe or Calming Carol.

2. Paint the nightstands, mirror frame, and headboard uniformly in the bedroom – it creates a boutique hotel look. 

3. Frame color in a surprising way: door frames, arches, window frames, or even the ceiling can be boldly tinted. Surprise your guests - the color will be memorable. 

Affordable renovation that pays for itself

One painting project can raise the per-night price by several euros and improve ratings, as a neat, harmonious space is perceived as well cared for and safe.
When you use high-quality, long-lasting paints – you also save on maintenance costs.

The result: customers who return (and post)

When colors support the accommodation experience, the guest doesn’t just sleep – they feel.
And that feeling carries over into the reviews:

"I didn’t want to leave. All the shades so harmonious and beautiful!"
"This place was like something from Pinterest."

✅ Checklist: How to refresh your Airbnb apartment with colors

• Choose 2–3 main shades that create a story (e.g., maritime, forest, urban, Finnish).

• From the Frenchic range, you’ll find colors reminiscent of traditional Finnish heritage shades or bold trendy colors for city apartments, seaside cottages, and northern log cabins alike. 
• Highlight one spot in the room with a bold shade.
• Keep the lighting warm so the shades appear correctly in photos.
• Create an “Instagram wall” – a spot where guests want to pose.
  
• Update photos and titles after the painting project – new color, new customer base.
• Choose the best shades and order convenient peel & stick color samples with adhesive backing for planning.
• Save this list before you start, and refer to it before every new painting project!
• If you have several rental apartments to renovate, ask us about the possibility of a wholesale account: moi@frenchicpaint.fi

For bold home dreams - Passion for interiors, colors, and atmosphere